Zara Shahjahan is the emerging talent in fashion industry of Pakistan. She is the pakistani fashion designer in her own due to the reason of revitalizing trends in Pakistan through her strong affiliation with culture and heritage.
Zara Shahjahan’s womenswear prêt-à-porter Spring/Summer 2011 collection with title “Represent” for fashion week was basically designed for Lahore’s modern women. This collection was a combination of light linen with a perfect mix of heavy embroideries but slightly embellished.Zara Shahjahan showcased her womenswear pret collection 2012 at PFDC Sunsilk Fashion Week 2012 Day 4.Zara Shahjahan’s womenswear prêt-à-porter collection for PFDC Sunsilk Fashion Week 2012 is entitled ‘Pretty Please’. The inspiration behind her latest collection is to simply look and feel pretty. The collection consists of high fashion outfits, specifically designed for the Pakistani consumer looking for wearable high fashion. Zara Shahjahan’s silhouettes for Pretty Please include kurtas and tunics, stylized in different ways. With emphasis on flowery prints and delicate embroideries, the collection uses summer fabrics like pure cottons and lawn.
“A classic Zara Shahjahan look is simple, beautiful and always in vogue. At Zara Shahjahan we do not make clothes, we relate to a feeling – a feeling, which is an ode of individuality, femininity and sophistication.”
As described by the design house, a classic Zara Shahjahan look is simple, beautiful and always in vogue. Indeed Zara Shahjahan’s design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication.
Zara Shahjahan recently opened its a flagship store in Lahore and her prêt-à-porter line is available across all the major cities of Pakistan and also in Dubai. This will be the third time Zara Shahjahan showcased at the PFDC Sunsilk Fashion Week.
Hair styling for Zara Shahjahan at PFDC Sunsilk Fashion Week 2012 Day 4 was done by Khawar Riaz.
The PFDC Sunsilk Fashion Week was produced, directed and choreographed by HSY and his team. Maheen Kardar Ali and Zara Shahjahan managed front stage whereas Kamiar Rokni and Asim Naeem looked after backstage management.